Our Farm Story

Rockrose Farm works at the intersection of farming and design — growing seasonal flowers for Victoria’s community with care, craft, and intention.

​

Led by Ariel Rubin and her team of growers, the farm approaches cultivation as part of the creative process itself: the farmer as fabricator, shaping color, form, and texture at their source. Drawing on two decades in the creative industry, Ariel brings a designer’s eye to growing — blending thoughtful design principles with the daily rhythm of farm work.

​

Nestled in Saanich on Vancouver Island, Rockrose is both a working flower farm and family homestead. Rooted in seasonality, it reflects the island’s natural rhythm while growing flowers that shift with the light, weather, and time of year.

​

Guided by regenerative no-dig methods and Indigenous-informed teachings of land care, Rockrose grows with respect for the ecosystem that sustains it. Alongside fresh blooms and edible flowers, the farm offers workshops, seeds, plants, and a robust wholesale program that connects florists, designers, and flower lovers alike with sustainably grown, local flowers.